Ecommerce App
Technology and economics in one place
The challenge
Facilitate website navigation for quick and easy product searches, while offering flexible payment options such as cash, credit cards, PayPal, and cash on delivery.
Project type
ecommerce application
Role
UX Design, UI Design
User research
Pain points
I conducted interviews to understand the users I'm designing for. Through research, I identified a user group that fits the profile of young people who prefer to shop online rather than go to a physical store, primarily due to time constraints. These users value the comfort and convenience a website offers, as it saves them time by avoiding travel and long lines. By understanding their needs and preferences, I could design a user experience focused on meeting their expectations and providing them with an attractive and functional online platform.
User persona
Pedro Lopez is a young professional who prefers to shop online due to his busy lifestyle. He values the convenience, the variety of products, and the ability to compare prices from anywhere. He is looking for a reliable and secure website that will provide him with a satisfying and efficient online shopping experience.
Ideation
Flow process
The following flowchart visually presents the process a user must follow to purchase a device on the website
Styles
For the website design, I used a combination of styles that aim to offer a visually appealing and functional experience for users.
Key screens
Home
Product
Cart
Purchase form
Checkout
Payment confirmation
